A home styling consulting platform, originally created by one product manager, two designers, and three developers, I was one of product designers. It was launched on Feb 2022, achieving a goal to successfully deliver within five months.

After the team project, I made a usability test to testify the reliability of original website. Based on the assessment, modified screens for more user centric service.

Project

Team

Duration

4 Months
Mar 2021 ~ Jun 2021

My Role

Research 25%, UXUI 50%, Branding 25%

Tools

Figma, Illustrator, Photoshop, Cinema 4D

Main page

Intuitive brand introduction

Visitors can understand the Ownroom consulting method on the main page, leading them to apply through a button. Additionally, graphic elements that resemble the shape of windows intuitively represents the mood of house.

Main page

Intuitive brand introduction

Visitors can understand the Ownroom consulting method on the main page, leading them to apply through a button. Additionally, graphic elements that resemble the shape of windows intuitively represents the mood of house.

Detailed search filters

Find home styling that meets your preferences

By designing a filter to be layered up on the screen, you can find a style that truly fits to your taste. Instead of describing detailed information on each styling cases, a large thumbnail helps you to easily recognize the type of home styling type.

Detailed search filters

Find home styling that meets your preferences

By designing a filter to be layered up on the screen, you can find a style that truly fits to your taste. Instead of describing detailed information on each styling cases, a large thumbnail helps you to easily recognize the type of home styling type.

Simple application steps

Intuitive and easy counseling form

To simplify the application process, I aligned just one question on one screen. If you want to add a new room in the middle of application process, scan it with mobile camera to transform the video into 3D models. You can create another space effortlessly.

Simple application steps

Intuitive and easy counseling form

To simplify the application process, I aligned just one question on one screen. If you want to add a new room in the middle of application process, scan it with mobile camera to transform the video into 3D models. You can create another space effortlessly.

Collaborative consulting page

My Page for Client

Consulting process information is viewed on My Page, to strengthen communication between clients and consultants. Moreover, whenever you want to contact to your consultant, just use a chat button.

Collaborative consulting page

My Page for Client

Consulting process information is viewed on My Page, to strengthen communication between clients and consultants. Moreover, whenever you want to contact to your consultant, just use a chat button.

My Page for Consultant

Consultant my page is specifically designed for effectively managing home styling projects and tasks.

My Page for Consultant

Consultant my page is specifically designed for effectively managing home styling projects and tasks.

AR consulting report

Check a consulting report by directly applying your room

Styling report includes an AR 3D design proposal, photos, and text. It also provide links of furniture and props that consultant used for styling, making users buy the exact product conveniently.

AR consulting report

Check a consulting report by directly applying your room

Styling report includes an AR 3D design proposal, photos, and text. It also provide links of furniture and props that consultant used for styling, making users buy the exact product conveniently.

Quick check a styling proposal through AR

Shopping links connected to the products

Intuitive feedback messages in AR mode

Redesign

To improve the service for better personalized home styling

I was really eager to prove it through user testing. This is because, to succeed within a limited time, only MVP features were kept, which means some features had to be eliminated. Fortunately, this website had already been launched and was actively in use, working as a great fundamental indication.

Original landing page

Original landing page

Two groups of users

Clients and Consultants

Two different types of users, the client and the consultant, were targets of this service. So I made a list of more than three tasks for each position.

Tasks for each user group

1️⃣ Client :
A single-person household who is interested in home styling and has done home decoration
‍
2️⃣ Consultant :
A home styling designer who wants to pursue a career as a professional interior designer.

Prototype wireframes

I also used the enhanced version of prototyping in wireframe step, making an easy comparison the launched website with improved design.

User test

Observe and record how users actually utilize it

With participants selected to closely align with Ownroom's target group, I provided them with three scenario-based tasks that has something to do with jobs-to-be-done.

Examples of users' feedback

"It is hard to search for design style in detail and the words meaning design are ambiguous to understand."

"How can I catch up the styling progress being done? As a client, I want to actively communicate with my consultant."

"Consultants find difficulty in confirming whether or not the clients consider the proposals are satisfactory."

Analyze the test result

Discover pain points according to the counseling flow

To determine the priority of problems, I categorized feedbacks and comments. The criteria was five steps of counseling process; Search, Communication, Counseling apply, Counseling, and Feedback.

Analyze the test result

Discover pain points according to the counseling flow

To determine the priority of problems, I categorized feedbacks and comments. The criteria was five steps of counseling process; Search, Communication, Counseling apply, Counseling, and Feedback.

Analyze the test result

Discover pain points according to the counseling flow

To determine the priority of problems, I categorized feedbacks and comments. The criteria was five steps of counseling process; Search, Communication, Counseling apply, Counseling, and Feedback.

Analyze the test result

Discover pain points according to the counseling flow

To determine the priority of problems, I categorized feedbacks and comments. The criteria was five steps of counseling process; Search, Communication, Counseling apply, Counseling, and Feedback.

Analyze the test result

Discover pain points according to the counseling flow

To determine the priority of problems, I categorized feedbacks and comments. The criteria was five steps of counseling process; Search, Communication, Counseling apply, Counseling, and Feedback.

Analyze the test result

Discover pain points according to the counseling flow

To determine the priority of problems, I categorized feedbacks and comments. The criteria was five steps of counseling process; Search, Communication, Counseling apply, Counseling, and Feedback.

Analyze the test result

Discover pain points according to the counseling flow

To determine the priority of problems, I categorized feedbacks and comments. The criteria was five steps of counseling process; Search, Communication, Counseling apply, Counseling, and Feedback.

Analyze the test result

Discover pain points according to the counseling flow

To determine the priority of problems, I categorized feedbacks and comments. The criteria was five steps of counseling process; Search, Communication, Counseling apply, Counseling, and Feedback.

Clients

✓ Application form discourages users' motivation, because it is out-dated and boring.

✓ Application form discourages users' motivation, because it is out-dated and boring.

Consultants

✓ Project management tools for efficiency are needed such as  to-do lists for each project.

✓ Little difference between the projects 'in progress' and 'completed' downturns the productivity.

Common

✓ There are no indicators to show the progress of consulting project such as status update.

✓ The My Page interface design of client's and that of consultant's are similar, make people feel conjungled.

Problem

1. Ambiguous styling categories and search results

At the exploratory stage, users have difficulties in searching detailed and preferred home styling cases.

2. The lack of communication tools

It is difficult to make significant progress in projects, because consultants cannot actively get feedback from clients.

3. Uncertain project progress indicators

Users, both clients and consultants, feel frustrated with the inability to track real-time consultation progress.

Solution

Solution

Enhancing search and filter functions

to allow users to explore styles that suit their preferences.

Intuitive indicators of project progress

on both the Client and Consultant My Pages.

AR home styling proposal

to provide realistic styling and real-time communication despite physical distance.

Branding

Color & Icon

The Ownroom Orange expresses the warmth of the personalized space. In the redesign process, two point colors were added to not only create warmth but also vivid mood.

AS-IS & TO-BE

1. Detailed category and filter

I added in more categories such as residence type, budget, etc. Since it was the most frequently mentioned point, meticuously subdivided keywords were added under the each categories.

2. Counseling progress state is illustrated on My page

Since a current stage of consultation wasn't shown before, the improved screen showcases it through progress bar in detail.

3. Answer one question per page in application form

To deal with the issue of application input cause overload, the screen was changed to be more simple and intuitive.

What I learned

The process of redesigning what I made

During the user test, I was able to hear the good and the inconvenience points, motivating me to reflect the most important feedbacks. There were times when feedback on my design felt sharp, but I learned that it was an essential process for a more touching user experience.

Go to the Final Design